A low-fidelity, click-through wireframe of the proposed product. A shopper standing at an in-store display scans a QR code, answers ten quick questions in exchange for an offer, and the brand watches real shopper intelligence build up live, with the open-text answers summarised by AI. This is a sign-off artifact about what the product does, not how it looks. Greys, boxes, and placeholders are deliberate.
The shopper scans the QR on the display with a normal phone, no app, and answers ten short questions to unlock an offer. Trimmed from the fifteen-question draft so it stays under two minutes at the shelf.
SCREEN 2The whole campaign at a glance: NPS, satisfaction, who is answering and from where, what pulled them to the display, and the AI-summarised top five things shoppers wrote in their own words.
★ HERO SCREEN SCREEN 3The behind-the-scenes step: Indigo builds the question set, sets the hook (the coupon or offer), and generates the QR the vendor prints on the display. One campaign, one code, live in minutes.