WIREFRAME · 3 · Campaign setup

Campaign setup

How Indigo stands up a new listening campaign · build the questions, set the hook, generate a unique code per display

Behind the scenes The shopper and the brand each see a finished thing. This is where it comes from: Indigo sets the questions with the brand team, finalises the offer for the shopper, and generates the unique codes that the vendor prints on the display with brand messaging (e.g. "Scan this QR code to get 10% off on your next purchase!").

1 · Campaign basics

Client / brand

A leading hair-care brand

Display / location set

Modern trade, 8 metros

Response target

25,000 scans

2 · The hook

Why the shopper stops and scans. No hook, no answers.

Offer type

●Coupon / discount Free sample Prize draw Loyalty points

Offer detail

10% off next hair-care buy

Code format

HAIR10-XXXX (auto, unique)

3 · The question set

Eight selected, one open-text. City is off now that the scan's GPS captures location; drag to reorder or toggle any question.

On	Question	Type
On	Age group	single choice
On	Gender	single choice
On	What drew you to the display	single choice
On	Brand(s) considered	multi choice
On	Primary hair concern	single choice
On	Recommend (NPS)	0–10 scale
On	What would make you switch	multi choice
On	Open text	free text, AI-summarised
Off	City / market (now from GPS)	single choice
Off	Did the display change your mind	single choice
Off	Satisfaction (CSAT)	1–10 scale
Off	Purchase frequency	single choice
Off	Rate the display (stars)	rating
Off	Product category bought	multi choice

4 · The codes

A unique QR per display, not one shared code.

FSU-0001

FSU-0002

FSU-0003

FSU-0004

Each display carries its own code, so every scan is tied to that exact stand, its location, and time. The brand can see which displays pull shoppers and which do not.

Preview

See exactly what the shopper will see on their phone before it goes live.

Open shopper preview

Go live

Status

Draft not collecting yet

Launch campaign

Answers start landing on the dashboard the moment the first shopper scans.

Indigo Store Genie wireframe · campaign setup · illustrative sample only