WIREFRAME · 3 · Campaign setup

Campaign setup

How Indigo stands up a new listening campaign · build the questions, set the hook, generate the code

Behind the scenes The shopper and the brand each see a finished thing. This is where it comes from: Indigo picks the questions, sets the offer that hooks the shopper, and generates one QR code the vendor prints on the display. Minutes, not a build project.

1 · Campaign basics

Client / brand

A leading hair-care brand

Display / location set

Modern trade, 8 metros

Response target

25,000 scans

2 · The hook

Why the shopper stops and scans. No hook, no answers.

Offer type

●Coupon / discount Free sample Prize draw Loyalty points

Offer detail

10% off next hair-care buy

Code format

HAIR10-XXXX (auto, unique)

3 · The question set

Drag to reorder, toggle any question off. Ten selected, one open-text, as agreed.

On	Question	Type
On	Age group	single choice
On	City / market	single choice
On	What drew you to the display	single choice
On	Brand(s) considered	multi choice
On	Did the display change your mind	single choice
On	Primary hair concern	single choice
On	Satisfaction (CSAT)	1–10 scale
On	Recommend (NPS)	0–10 scale
On	What would make you switch	multi choice
On	Open text	free text, AI-summarised
Off	Purchase frequency	single choice
Off	Rate the display (stars)	rating
Off	Product category bought	multi choice

4 · The code

One code for the campaign. The vendor prints it on every display; each scan is stamped with location and time.

Preview

See exactly what the shopper will see on their phone before it goes live.

Open shopper preview

Go live

Status

Draft not collecting yet

Launch campaign

Answers start landing on the dashboard the moment the first shopper scans.

Indigo In-Store Intelligence wireframe · campaign setup · illustrative sample only