Shopper survey
What the shopper sees after scanning the QR on the display · plain phone browser, no app to install
The flow in one line
Scan the code on the display, get offered a coupon, answer ten quick questions, claim
the coupon. Under two minutes, anonymous. The two phones below show the start of that
flow and the end of it.
A leading hair-care brand
you scanned a display at Star Bazaar, Andheri
Your reward for helping out
10% off your next hair-care buy
Answer 10 quick questions to unlock the code
Q1 · about you
What is your age group?
Under 18
18–24
25–34
35–44
45–54
55+
Q3 · at the shelf
What first drew you to this display?
The colours / visual design
A price offer or promotion
I recognised the brand
It was at eye level, hard to miss
Next
Q9 · the key metric (NPS)
How likely are you to recommend this brand to a friend?
012
345
678
910
Not at all likelyExtremely likely
Q10 · in your own words
Anything else you'd tell the brand? Ideas welcome.
Wish the anti-hairfall range came in smaller, cheaper packs to try first…
Submit and get my coupon
Thank you · here is your code
HAIR10-9QF2
Show at checkout · anonymous · your answers can't be traced back to you
The 10-question cut
Trimmed from the 15-question draft to keep a shopper on their feet, keeping the
NPS score and one open-text box, as you asked.
| Q1 | Age group |
| Q2 | City / market |
| Q3 | What drew you to the display |
| Q4 | Brand(s) considered (multi) |
| Q5 | Did the display change your mind |
| Q6 | Primary hair concern |
| Q7 | Satisfaction 1–10 (CSAT) |
| Q8 | Recommend 0–10 (NPS) |
| Q9 | What would make you switch (multi) |
| Q10 | Open text (AI-summarised) |
Dropped from the draft
Purchase frequency, the star-rating on the display, product category, "most
important factor," and the second open-text box. All five are easy to add back if
a client wants them; the trade is length against completion rate.