Brand intelligence dashboard
Hair-care brand · in-store display campaign · target 25,000 scans · live as shoppers answer · illustrative sample
The whole point
Before this, the brand ran a display and hoped. This screen turns the display into a
listening post: how loyal shoppers feel, what pulled them in, who they are, and what
they asked for in their own words. Every number here is a shopper who stood in front
of the product and answered.
8,412 / 25,000
Responses collected (34%)
7.4 / 10
Satisfaction (CSAT)
Net Promoter Score
Promoters 54%
Passives 28%
Detractors 18%
Promoters, 9–10 (loyal, will refer)
Passives, 7–8 (satisfied, swayable)
Detractors, 0–6 (at-risk)
Reads at a glance
NPS is promoters minus detractors: 54 − 18 = +36. The marketer sees loyalty as a
single number, then clicks Detractors to read exactly why the unhappy 18% are at risk.
Who is answering
Age group
25–3434%
35–4424%
18–2422%
45–5413%
55+ & under 187%
City / market
Mumbai41%
Delhi / NCR22%
Bengaluru14%
Chennai11%
Hyderabad & other12%
What pulled them to the display
Colours / visual design38%
Price offer / promotion27%
Recognised the brand19%
Eye level, hard to miss11%
Someone recommended it5%
Primary hair concern
Hair fall31%
Dryness / frizz22%
Dandruff18%
Damage / breakage14%
Growth & shine15%
What shoppers wrote · top 5 themes, summarised by AI
The bit you flagged
8,412 people typed a free-text answer to the last question. Instead of a marketer
reading 8,412 comments, the AI clusters them into the five themes that came up most,
each with how often it appeared and whether the tone was positive or a complaint.
1
Wants smaller, cheaper trial packs before committing to a full bottle
In 14% of comments opportunity
2
Fragrance too strong in some shampoos
In 11% of comments complaint
3
Asking for a more natural / ayurvedic range
In 9% of comments demand signal
4
Anti-hairfall results not visible quickly enough
In 8% of comments complaint
5
Refill pouches wanted, for cost and less plastic
In 6% of comments opportunity
Click any theme to read the underlying verbatim comments. Themes recompute as more responses arrive.
Brands considered at the display (shoppers could pick more than one)
Brand A44%
Brand B38%
Brand C31%
Brand D26%
None of these7%